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Intro to Jobs To Be Done (JTBD) and Why It’s Valuable

David Nack | LeadingAgile
David Nack Managing Consultant
Derek Poppink | LeadingAgile
Derek Poppink Senior Consultant
Reading: Intro to Jobs To Be Done (JTBD) and Why It’s Valuable
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Discover How to Unlock the Benefits of Agility

Jobs to be Done is a Framework designed to enable more innovation and disruption. It’s used as a tool to see products through the eyes of customers and the goals they’re trying to accomplish.

In this video, you’ll get a quick introduction and overview of what Jobs to Be Done that includes examples of Jobs, plus an overview of how our LeadingAgile Studios team uses JBTD to solve problems for our clients.

Next› Intro to Test Driven Development (TDD) and How It Benefits Your Business
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